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Girl in WindowHeirloom-caliber portraiture. Distinctive Old World artistry. Astounding artistic prowess. These are the qualities that made Alfa Color the standard of excellence in photographic printing throughout its decades of operation. It was, perhaps, the only printing lab in the industry that photographers aspired to do business with – a “career destination” of sorts, where a fleeting moment expertly captured on film would be elevated to a work of art.

Renowned for creating the portraits of presidents and celebrities, Alfa Color applied its proprietary production techniques with equal passion to portraits that would ultimately grace the walls of homes and boardrooms around the world, enthusiastically collaborating with photographers to ensure that their lighting and composition would create the optimal palette for Alfa Color’s unique magic.

Bride and GroomWhen Alfa Color closed its doors in 2006, owner Michael Trerotola made sure the legacy of his family’s business would live on by entrusting Alfa’s loyal customers to Full Color. Known for its extraordinary print quality, blazing-fast turnaround, and unparalleled customer service, Full Color proudly carries on the Alfa Color tradition to ensure that your work will never go unnoticed.

Dear Alfa Color Customer,

I have received many phone calls, cards and letters expressing sorrow that, after forty years of service to professional photographers throughout the US, Alfa Color has decided to close its doors.

Our closing has raised concern among our customers who must now find a new service provider for their imaging needs. To help allay this concern, I have developed an accord with Paul Fuller, president of Full Color, Inc., who I strongly believe will provide the attention and resources to smoothly transition each Alfa customer into a successful new business relationship.

I have known Paul for nearly 30 years, and have always enjoyed sharing insights and ideas on the business of professional imaging with him. Paul impressed me long ago with his ability to create responsive, customer-focused solutions that delivered a quality product. As I reacquaint myself with the company he has built today, I see he has not lost his touch.

Alfa customers will appreciate the online technologies Full Color offers to professional studios as well as their well-trained customer service professionals, who possess the technical savvy to address imaging issues in a language photographers understand.

I close this chapter of my family’s business confident in the knowledge that you will be in good hands. Thank you for having been a part of our family’s nearly 100-year legacy of creating the finest quality color portraiture.

Best Regards,
Michael Trerotola
President, Alfa Color, Inc.